Get Signals. Go on, go, now!

Get Signals. Go on, go, now!

That’s not a title. It’s not even a suggestion. Just go to getsignals.com and install it. It’s a genius service from Hubspot for tracking when emails are opened. The technology is not revolutionary but the bottom line is it’s free, it works like a charm, and you’ll understand why it is so great within seconds of […]

Posted in: Odds & Ends
6 Questions to drive your content strategy

6 Questions to drive your content strategy

You have, no doubt, already read a virtual ton of articles about “content strategy”, all filled with inspiring bullet point lists, and all presented by a veritable billing1 of consultants. But just what is strategy? Well, it might be easier to say what it isn’t. It is not in the tactics you employ, a common […]

Don’t put the children in charge of your social media
By September 27, 2013 0 Comments Read More →

Don’t put the children in charge of your social media

Not too long ago it was common to hear things like: I asked my son to build my company’s web site because he understands this Internet thingy. We seemed to have moved on now to: I don’t understand social media so I hired an intern because he is on Facebook all the time. Can you […]

Posted in: Social Media, Thoughts
Content marketing is not replacing every other marketing tactic in the mix
By August 23, 2013 0 Comments Read More →

Content marketing is not replacing every other marketing tactic in the mix

  Today I saw an article on exploreB2B, which was originally published in October 2012. The title proclaims: Content marketing trumps traditional marketing To which my answer is, well, unprintable. This article is typical of the myriad of content (pardon the pun) on the subject that drives me up the proverbial wall. Take this paragraph […]

It’s time to stop thinking about search engines and start thinking about your customers
By August 16, 2013 0 Comments Read More →

It’s time to stop thinking about search engines and start thinking about your customers

  I’m not on the bandwagon proclaiming, “SEO is dead.” As proof of that I will use the phrase at least four times during the course of this article! No, actually, I won’t. However, I do think things have changed. Considerably. A traditional SEO team performs all sorts of tricks to get your web site […]

Marketers! Those are real customers on the other end of those tweets.

Marketers! Those are real customers on the other end of those tweets.

This is a personal story, something that happened to me. It’s the story of my experience with a company, my use of social media to feed back to them, and how I feel about them, as a customer, in light of how they responded. I suppose I could call it a personal case study. There […]

When Your Staff Really Screw Up on Facebook

When Your Staff Really Screw Up on Facebook

Campaign Asia reports on a story today about a Facebook brewhaha that went from a simple complaint to all out social media war. On Friday, customer Ee-Lyn Law posted a feedback comment on the pastry shop’s Facebook wall complaining of being treated poorly by the shop’s service staff and suggesting that the store label its […]

Posted in: Social Media
What is Content?
By February 18, 2013 0 Comments Read More →

What is Content?

If we are going to talk about content marketing (See introduction to Content Marketing) then it helps to know what we mean by content. Anyone with any exposure to marketing will have heard the phrase, everything is marketing. I agree and it still is. But I take things a little further. Marketing today is all about […]

Posted in: Content Marketing
Introduction to Content Marketing
By January 31, 2013 1 Comments Read More →

Introduction to Content Marketing

Over the next weeks, possibly months, I am going to pen a series of articles about content marketing and its constituent topics. Content marketing is very important for small businesses because it leverages two things that they have, their knowledge and brain power, and not much of the one thing they often don’t have a […]

Posted in: Content Marketing
13 Fantastic Reasons to Work from Home
By November 18, 2012 0 Comments Read More →

13 Fantastic Reasons to Work from Home

I gave myself ten minutes to come up with all the good things about working from home. I managed 13 in the time available. How many more can you think of? 1. Home really means anywhere but someone else’s office In my case, 80% of the time, my workspace is the spare bedroom I converted […]

Posted in: Odds & Ends